✦ This week’s tip ✦
Cut Costs on Video Marketing for Your Enterprise
If you’re new here, I’m a filmmaker and video producer, running my video production company in San Francisco and Silicon Valley since 2016. We focus not only on producing videos for tech clients but also on empowering you to do it yourself! ✨
Here’s something you might find surprising.
Over the past 8 years of producing videos for enterprise tech clients, approximately 95% of revisions that clients request boil down to:
Changing text
Trimming off the beginning & end of the video
Even though we can address these changes very quickly, videos require a lot of processing time due to their large file sizes. So maybe we’d only spend 30 minutes making revisions, but it could take hours to render, export, and upload the video because latency can occur anywhere on the data pipeline to get the video back to the client.
So we’d make these minor changes, send them back to the client, then the client might change their mind, request new text changes, and then after 3-4 rounds of going back and forth, we’d finally wrap up the video after several days or even weeks.
I am here to tell you that:
This process is incredibly inefficient.
These edits are incredibly easy to make on your own.
Moreover, since you are the subject matter expert and your video production vendor isn’t, you could make text changes more agilely, because it’s as simple as editing a Google Doc.
Imagine if you didn’t know how to use Google Docs, so you had to ask a vendor to edit the doc for you. Wouldn’t that be so inefficient?!
So learning how to do some basic video edits would not only save your enterprise money on video production, but you’d also save time by not sending videos back and forth with vendors.
With those cost savings, you can reserve your budget to hire video vendors for more technically difficult, high-ROI videos instead, like commercials, customer case studies, and product announcements.
In general, I strongly recommend that the budget for a video marketing campaign should be commensurate to the ROI of the campaign.
There’s never been a better time to learn how to make videos than in 2024. I highly recommend you try out CapCut, which is a FREE, easy video editing tool made by TikTok. It’s available on ALL devices, including iPhone, Android, iPad, Mac, PC, and in any web browser. For beginners, I recommend it over Canva, iMovie, Camtasia, Final Cut Pro, Adobe Premiere, and DaVinci Resolve, due to it’s many AI-powered features and beginner-friendly interface.
If you’re looking for guidance on how to use CapCut, we offer an online coaching program where we teach step-by-step tutorials on CapCut, complete with hands-on projects. This program is specifically designed for enterprises, startups, and small businesses. We teach you how to create high-quality videos on ANY budget, for people who are overwhelmed, strapped for time, and need rapid, easy video solutions.
We provide personalized coaching for individuals and offer custom training packages for large enterprise teams. And of course, we can also produce videos for your enterprise.
Learn more at www.solarhourfilms.com
Feel free to book a 1:1 call with me to discuss how we can empower your enterprise to produce videos!