Modernizing Pitney Bowes’ Capabilities Through an API Platform
SolarHour partnered with Apigee to tell the story of how Pitney Bowes, a 96-year-old enterprise, transformed its core capabilities into modern, API-driven digital businesses. The video explains how Pitney Bowes identified the need to modernize internally in order to compete in fast-growing digital markets, while clearly communicating the scope and complexity of that transformation.
Working closely with Apigee stakeholders, SolarHour shaped a narrative that translated API management, data productization, and platform strategy into an executive-level story. Rather than focusing on individual technologies, the video frames how APIs enabled Pitney Bowes to expose data, services, and internal capabilities across e-commerce, location intelligence, financial services, and IoT.
The result is a clear, durable video asset that explains how Pitney Bowes used APIs with Apigee to scale digital revenue, onboard partners faster, and empower internal teams to productize services in days instead of months. The video creates shared understanding across technical, product, and business audiences around how Apigee and API strategy supports long-term growth.