OUR SMALL BUSINESS PROGRAM

✦ Lights, Camera, Traction ✦

A Comprehensive Step-by-Step System for small businesses and solopreneurs to Shine in Their Niche and Create High-quality Videos

Elevate your brand recognition, accelerate growth, and enhance engagement through exceptional video creation.

Why Video?

If you’re running a business in 2024, creating impactful videos is not just a trend; it's a necessity.

By now, you’ve heard of the benefits of creating high-quality videos for businesses. It builds a stronger brand, customers will flock to you, and makes your business a leader in your niche.

At SolarHour, we understand the challenges faced by small business owners in today's digital landscape.

Our step-by-step program, Lights, Camera, Traction is designed to empower you in overcoming video creation obstacles, increasing brand visibility, and propelling your business to new heights.

enroll now
“76% of internet users find information about brands and products on social media platforms.”
— Synthesia

“Where do I even start?”

Not knowing what light or microphone to buy or how to edit your videos contributes to a heightened sense of overwhelm, leaving you on a path that leads to burnout.

You end up with one question.

“Where do I even start? What will I even make videos about?”

Managing your business is already overwhelming.

Figuring out the best lighting and microphone, setting up equipment, and generating consistent content will only contribute to your feelings of overwhelm.

“54% of consumers want to see more video content from a brand or business they support.”
— Hubspot

THE truth is: most people don’t like being on camera

And yet, so many of us aspire to make video content!

If you’ve never made videos before, you may find yourself grappling with a level of discomfort and insecurity in front of a camera. 

Feelings of dissatisfaction with your appearance on video or the sound of your voice, or concerns about video quality may add an extra layer of anxiety. This may push you to never try in the first place.

Anxiety becomes more pronounced considering the potential impact on your business.

Apprehension extends to external judgments from customers, friends, or family, fear of what people will think when they see us on social media, or fearing negative comments.

“Viewers retain 95% of a message when watching it on video (vs. 10% through text)”
— Synthesia

the new video landscape

As you scroll through your social media feed, you can't help but notice how other businesses - even your competitors - seem to have such beautifully-made and professional-looking videos. You start to feel envious, but you simply don't know where to start let alone how to make your own videos look good. 

As a result, you avoid making videos altogether, procrastinate, or give up on the idea altogether.

You are correct. Video IS hard. It is a culmination of many different technical skill sets. Film productionsMovies normally have different people handle camera, lighting, audio, and editing. But today’s content creators juggle all those skills on their own.

No wonder you’re burnt out. Every attempt to make videos is overwhelming.

You need a fast, easy, and affordable way to start making videos TODAY.

enroll now
“People like to share videos – they are shared 1200% more than links and text combined.”
— Synthesia

Your Video Success Story

Picture yourself achieving this dream outcome:

You post top-quality videos consistently, without burnout.

You shoot and edit videos in under an hour.

Your videos are high-quality and outshine others in your niche, making you the leader and star in the eyes of your customers and competitors. 

You create professional-looking videos that generate leads and establish your brand as a well-recognized name. 

You scale your business, monetize your videos, and create evergreen resources that generate leads daily. 

You are unstoppable, and your success is undeniable.

How would this impact your business? How would you feel once you achieve this? How much more business could you get weekly?

What if we told you that you can start making videos, in 4 weeks, even on a tight budget?

Let’s show you how.

enroll now

✦ the solution ✦

✦ lights, camera, traction ✦

SolarHour's Revolutionary Step-by-Step System for small businesses and solopreneurs to Shine in Their Niche and Create High-quality Videos

 

Our Promise

At SolarHour, we understand that creating video content can be incredibly overwhelming. 

That's why we have introduced our latest step-by-step program called Lights, Camera, Traction led by Emmy-award-winning instructor and founder of SolarHour, Karen Lum will be your compass for navigating the world of video content creation for your business. 

By the end of the program, you'll be equipped with the skills to create top-quality video content from day one, using just your phone.

You don't have to spend hours scouring the internet for ways to create high-quality videos. We’re here to help you, 1:1.

 

film with your phone

Believe it or not, you can actually make professional-quality videos on a smartphone.

How is this possible? Because the biggest secret is that the key to making great videos is 1. your story, 2. lighting, and 3. audio - all of which have nothing to do with your camera.

We recommend investing in lighting, tripod, and a microphone. We’ll also provide our recommendations for what gear you should purchase.

no experience necessary

Our program is specially designed for beginners with ZERO experience. Never used a camera before? Never used video editing software before? Have NO idea where to even begin? No worries.

We’ll help you skip the overwhelm and get started with beginner-level video gear and skills.

Top-Tier Support

Your instructor is the founder of SolarHour, Karen Lum, an Emmy Award-winning filmmaker and Stanford University alumna, who is incredibly passionate about teaching and empowering others in their art and business. She started building this program in 2019, and after 5 years of testing and reiterating, she is still constantly improving the program.

You’ll have access to support 7 days a week and a community of other business owners and content creators. Expert professional content creators and filmmakers are there to help you at every step.

 

How the program works

Create Pro-Level Videos in Under 4 Weeks

SolarHour has launched a step-by-step program called Lights, Camera, Traction, which is specifically designed to help business owners and solopreneurs creating content to supercharge their businesses.

As a business owner, you may often experience daily stress, sleepless nights, and overwhelm trying to grow your business. With this program, SolarHour aims to alleviate some of this stress and help you achieve your business goals.

Here’s how we help you do it with SolarHour’s flagship step-by-step system for video creation.

  • High-quality video: Look your best, sound professional, and present pro-quality videos. Learn how to capture the best angles, get the most flattering lighting, and the clearest audio quality, even if you’re on a budget or low on time.

  • Complete at your own pace: This program is designed to fit your schedule, allowing you to take one module at a time. After completing the first module, you will be able to immediately create videos, and take the rest of the course at your own pace. Support is available whenever you need it, and you will have lifetime access to the content.

  • Shoot with your phone: Get the most out of your phone. You don’t need to invest thousands into equipment. You’ll learn how to create top-tier videos and edits with just a phone. You won’t believe HOW GOOD videos taken by a phone can look when you use the right camera, lighting, and audio techniques.

  • Technical walkthroughs: Learn camera techniques, lighting, recording audio, and editing on CapCut, an easy, free software available on mobile, tablet, and desktop.

  • Leverage AI technology: Make videos at an unprecedented speed with AI tools, such as creating outlines, scripts, and captions for your videos.

  • Lifetime access to a library of course videos with step-by-step instructions: We know how overwhelming cameras and editing can be, so we hold your hand on how to make a video, from beginning to end. We’ll tell you exactly what to shoot and how to edit it all together. You’ll even have access to sample projects and footage to practice with.

  • Stylized videos & branding: Learn how to add highly engaging graphics and text to your videos to increase brand recognition.

  • What gear to purchase: Get customized recommendations for your niche for what video gear you should get, and instructions on how to set it up. We only recommend high-quality, affordable gear that we’ve tested ourselves.

  • Support: Have a question? Get 1:1 support from our team of award-winning, professional filmmakers.

  • Community: Access to our online community where you can ask your fellow small businesses, solopreneurs, and content creators.

 

OUR promise

Lights, Camera, Traction is a system that aims to guide you through the process of creating professional-level videos.

With a step-by-step approach and world-class support, you will be able to create high-quality videos consistently in just 4 weeks or less.

enroll now
 

What our students say

““Taking Karen’s video course not only gave me the confidence to tackle any video project, but it also made me the best videographer in my niche.”
— Bryan Beard, Software Engineer at Dropbox
 

what you’ll learn

Four Modules for Pro-level Video Creation

Step-by-Step Instructions for Hands-on Practical Learning
Sample Projects with Full Walkthrough Guides
World-Class Expert Support

Module 1: beginner-friendly videos

Project: Create a 15-second lifestyle video

A lifestyle video is an extremely short video, under 15 seconds, that will only take less than 1 hour to film and edit. You’ll leverage templates to get a high-quality result, with no previous video experience!

An introduction to using CapCut, picking the correct template, and getting the best video quality. 

  • Setting up your phone to get started with video. Learn the secret camera settings that will make your phone take videos like a professional camera.

  • An introduction to lenses that work best with your phone.

  • How to choose lighting and angles to make you look your best.

  • How to film real estate videos to make homes look great.

  • On-the-field guides to walk you through every step of our video editing process.

  • Easy export guide. Share your videos on social media with ease and quality.

  • Rapidly edit videos in MINUTES using pre-made CapCut templates

  • Quizzes for learning that sticks.

 

Module Two: Deeper Dive into Voiceover Video Mastery 

Project: Create a 30 second video using voiceover to tell a story

  • AI optimization: How to create a script and storyboard in ChatGPT

  • Lighting: The difference between bad lighting and good lighting, good natural lighting techniques, and best types of spaces for lighting.

  • Good vs. bad audio and how to optimize audio to sound crystal clear. 

  • Introduction to editing: step-by-steps on improving video quality, piecing together a story using your video clips, fixing audio, and stabilizing shaky video.

  • Behind the scene looks at how we film and edit videos. 

  • Quizzes for learning that sticks.

 

Module Three: thought leadership Videos

Project: Create a video where you teach a concept

  • How to get Ideas for explainer videos.

  • More lighting techniques that are the real hidden secret behind high-quality videos

  • How to setup a shot for daytime vs. nighttime

  • Picking the perfect microphone.

  • AI alternative to teleprompters.

  • Adding effects, text, filters, and b-roll.

  • On-the-field guides to walk you through every step of our video editing process. 

  • Quizzes for learning that sticks.

 

Module Four: Customer testimonial

Project: Create a story about your customer

  • Filming and interviewing your customer

  • Mastering social media: Social media video requirements.

  • Choosing an optimal background for your video.

  • Editing: Cutting out um's and inappropriate pauses.

  • Editing: Adding B-roll and creating  vertical video for Instagram, TikTok, and YouTube Shorts

  • On-the-field guides to walk you through how we film videos and our + step-by-step editing system.

 

World-Class Support Community: supporting you 1:1 to Success

  • Online community to reach for help, questions, and support.

  • Expert instructors to offer you support, and guide you towards creating pro-level videos.

  • Access to premium support, instructional experts, and answers to your questions in a couple clicks of a button.

 

Request a syllabus

Would you like to see a detailed syllabus and a preview of the course videos? We’re happy to answer any questions you may have.

 

we advise you on what video gear to purchase

We have tested hundreds of products and can help you figure out what lighting, microphones, editing software, and camera accessories to buy for you niche and budget.

We even have videos on how to set these producs up.

Our students rave about this feature of the program.

Are you a realtor filming houses? We’ll advise you on drones and gimbals.

Are you a business coach conducting webinars on Zoom? We’ll advise on podcast microphones and webcams.

Whatever your profession, goals and budget are, we’ve got you covered.

 

what our students say

““Even someone like me, who has never shot anything on a camera or done lighting and audio, has gained all those skills. Now, I can edit my own videos with graphics and effects way above what I ever imagined I could do.”
— Bridget Murano, Doctor of Physical Therapy, Pilates Instructor & Dancer
 

KAREN LUM

Founder of SolarHour

Emmy award-winning filmmaker with 20 years of experience, teacher, and loves music videos more than anyone you know!

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About your instructor

Your lead instructor will be Karen Lum, Founder of SolarHour, creator and author of this program.

Karen is an Emmy award-winning filmmaker with 20 years of filmmaking experience.

She founded her video production company, SolarHour, in 2016, has served dozens of tech companies, and produced hundreds of videos.

Her philosophy was simple yet game-changing. She refused to believe that video had to be expensive and difficult for amateurs. 

So she has spent the last 5 years building this program, creating, testing, and refining the curriculum to offer easy and affordable ways to produce high-quality videos.

Karen has helped coaches, consultants, and real estate agents, increase their market presence through video.

 
 

“ We teach you the secrets and shortcuts to making cinematic, professional videos.

people will ask you who you hired to film you.”

— Karen Lum, Founder of SolarHour

 

accountability and support

In addition to the modules, you’ll also have access to our community page where you can ask questions and our instructional team will also respond.

Our lead instructor, Karen Lum, has 20 years of experience and can handle any question you throw at her.

As a passionate teacher, she believes no question is a dumb question, and is committed to every student’s success!

 

what our students say

““Karen is really good at explaining technical concepts, then illustrating them through examples. Her personality is delightful. I love how she shows up as yourself and shares her stories and photos and videos. She is really what makes this course!” ”
— Tara Robertson | Diversity & inclusion executive coach
 

  • One-time payment: The tuition for this program is $2,200 if you make a one-time payment.

    Payment plan: The tuition for this program is 3 installments of $800 over 6 weeks ($2,400 total).

  • Due to the high-touch nature of the program and personalized support, we do not offer refunds.

    We also won’t pressure you to enroll if you are having doubts. Before enrolling, we chat 1:1 with all applicants to ensure t`hat the program will be a good fit for you. Schedule a time to chat with us.

    We want to make sure all of our students have a great experience, and we’ll be honest with you before purchasing if we think the program isn’t aligned with your needs.

  • You’ll receive lifetime access to all the course materials inside Teachable, the online learning platform we use for this program.

    Best of all? Coming Fall 2023, we’ll be launching the Advanced course, which will teach you how to use a DSLR/mirrorless camera and make very high-quality content. People will ask you who you hired to film you. ;)

 

This program is designed for you if…

  1. This program is designed for you if:

    • You want to leverage video to attract new clients and grow your business. Video is one of the most powerful tools for engaging audiences and showcasing your unique value.

    • You're willing to step out of your comfort zone and embrace the learning process. We understand that trying new things can be daunting, but it’s also incredibly rewarding.

    • You seek support and guidance through challenges. Our team is dedicated to providing the resources, encouragement, and feedback you need to navigate the ups and downs of video creation.

    • You believe in collaboration and community. We foster a supportive environment where you can connect with others who share your goals, helping you stay motivated and accountable.

    We’re committed to your success and ready to help you overcome obstacles as you embark on this exciting journey. Let’s transform your vision into reality!

Does this sound like you?

Well, then we’d love to have you apply! If you’d like to chat with us to explore the program more, book a 1:1 call here.

 

Now enrolling

✦

Now enrolling ✦

 

YOUR INVESTMENT

One Time Payment

$2,299

Pay in 3 Installments

$799/mo for 3 months