Learn Video Production
at Your Own Pace
The Online Course
LIGHTS, CAMERA, TRACTION
Built for Creators
✦
Built for Creators ✦
Professional video for solopreneurs and small businesses
A practical, step-by-step course to help solopreneurs and small businesses to create polished, credible video – without hiring a professional production crew.
This is the DIY path to doing video the SolarHour way.
Who This is For:
Lights, Camera, Traction is designed for:
Solopreneurs and very small businesses (1–3 people)
Coaches, consultants, service providers, educators, and creatives
Business owners who know video matters, but need a realistic, affordable way to do it well
You don’t want influencer content. You want video that reflects the quality and intent of your business.
The Problem
Most small business video fails for these reasons
Time
Money
It take days to make a single video.
You’ve purchased random video gear and never use it.
Insconsistency
You’ve filmed videos and never edited them.
Confidence
You gave up when you didn’t like how you looked or sounded on camera.
ROI
Your content hasn’t garnered engagement and your following isn’t growing.
Hiring a professional team feels out of reach. Doing nothing feels like falling behind.
Video continues move forward at lightning speed. → This course solves these problems.
This course won’t teach you trends or how to go viral.
It’s about clarity, consistency, and credibility.
Create video types that actually support a business
What This Course Is
You’ll Learn How To:
Film confidently without memorizing scripts
Edit efficiently using free, modern tools (including AI)
Lights, Camera, Traction teaches you how to create professional video without a production team.
Set up a simple, repeatable filming workflow
Learn the SolarHour System *DIY Edition
At SolarHour, we build video production systems for companies investing $20K+ so their teams can produce high-quality videos consistently.
In Lights, Camera, Traction, you’ll learn:
The SolarHour System™ (link to the solarhour system page)
The standards we use professionally
The way of thinking behind effective business video
All of the camera, lighting, audio, and editing skills to be a one-person content creation team
You are learning a $20k system – but applying it yourself at a fraction of the cost.
By the end of the course, you’ll be able to:
Turn your ideas into video scripts
Film clean, professional-looking videos with simple gear
Set up lighting and audio once, then reuse it every time
Speak clearly and confidently on camera
Edit efficiently without overthinking
Create multiple types of business-ready videos
No perfectionism spirals. No endless tweaking. No embarrassment posting your work.
What You’ll Be Able to Do
Module 1:
Beginner-Friendly Videos
Project: Create a 15‑second lifestyle video
A lifestyle video is a short, under‑15‑second video that takes less than an hour to film and edit. You’ll use templates to get a high‑quality result – even if you’ve never made a video before.
You’ll learn:
How to set up your phone for professional‑level video (including hidden camera settings)
Which lenses work best with your phone
How to choose flattering lighting and angles
How to film lifestyle and real‑world business footage
How to rapidly edit videos in minutes using pre‑made CapCut templates
Easy export and sharing for social media
Includes step‑by‑step, on‑the‑field editing guides and quizzes for learning that sticks.
Module 2:
Voiceover Video Mastery
Project: Create a 30‑second voiceover story video
You’ll learn how to tell a clear, compelling story using voiceover – one of the most powerful formats for business video.
You’ll learn:
AI‑powered scripting and storyboarding using ChatGPT
The difference between bad lighting and good lighting (including natural light setups)
How to record clean, professional audio
Editing fundamentals: pacing, structure, stabilization, and audio cleanup
Behind‑the‑scenes looks at how we film and edit real videos
Includes guided workflows and quizzes for retention.
Module 3:
Thought Leadership Videos
Project: Create a video where you teach a concept
This module helps you create videos that position you as credible and knowledgeable – without sounding stiff or scripted.
You’ll learn:
How to generate strong explainer ideas
Advanced lighting techniques that elevate video quality
How to set up shots for daytime vs nighttime filming
Choosing the right microphone for your space
AI‑based teleprompter alternatives
Adding text, effects, filters, and b‑roll
Includes step‑by‑step filming and editing guides plus quizzes.
Module 4:
Customer Testimonial Videos
Project: Create a story‑driven customer testimonial
You’ll learn how to capture authentic customer stories that build trust and credibility.
You’ll learn:
How to film and interview customers
Choosing the right background and environment
Social media video requirements across platforms
Editing techniques: removing filler words, tightening pacing
Adding b‑roll and creating vertical video for Instagram, TikTok, and YouTube Shorts
Includes full on‑the‑field guides and our step‑by‑step editing system.
World‑Class Instruction & Community
Access to an online community for questions and support
Expert instructors to guide you toward pro‑level video
Lifetime access to 100+ lesson videos with step-by-step instructions, quizzes, and practice projects
Taught by SolarHour’s founder and Emmy Award-winning filmmaker, Karen Lum
About the Instructor
Karen Lum is an Emmy Award–winning filmmaker and founder of SolarHour Films.
She has spent over two decades producing video for small businesses, startups, and enterprise teams – and building video systems that work in the real world.
Lights, Camera, Traction distills the principles behind SolarHour’s professional work into a format solopreneurs can realistically use.
What This Is – and Isn’t
This is:
The SolarHour approach, adapted for DIY
Professional standards, simplified for solo operators
Skills you’ll reuse for years
This is not:
A full SolarHour System™ install (see our SolarHour System™ offering) (insert link)
Done-for-you production (see our Enterprise offering) (Insert link)
A 1:1 coaching program,
Student Videos
What Our Students Sa
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“Taking Karen’s video course not only gave me the confidence to tackle any video project, it also made me the best videographer in my niche.”
Bryan Beard, Software Engineer, Dropbox
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“Even someone like me, who had never shot anything on a camera or done lighting or audio, gained all those skills. Now I edit my own videos confidently.”
Bridget Murano, Physical Therapist & Pilates Instructor
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“Karen is really good at explaining technical concepts, then illustrating them through examples. Her personality is delightful. I love how she shows up as herself and share her stories and photos and videos. She is what really makes this course!”
Tara Robertson, Leadership Coach and Inclusion Consultant
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“Lights, Camera, Traction is an exceptional resource for anyone looking to understand video production and the different styles of video. Her deep knowledge of video equipment is evident as she breaks down complex tools into practical, easy-to-understand techniques. She also excels in video editing, offering insightful tips on phone apps, computer software, transitions, and color grading that can elevate any project. The class is well-structured, making it accessible for both beginners and experienced creators. Overall, Karen’s expertise and clear teaching style make this course a must for aspiring videographers!”
Ben Chirko, Realtor, The Chirko Group, Top 100 Real Estate Group in Northern California
Student Testimonials
Investment
Lifetime Access
The Online Course
Full course curriculum
✦ Step-by-step lessons
✦ Sample projects and templates
✦ Tool and gear recommendations
✦ Repeatable workflows
✦ Community for asking questions
7-day refund. No questions asked.
